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Top Methods of Tracking Your Competition Online

Success of an organization will not only depend on the quality of its offerings, but it will also depend on its exclusivity. If you are doing something which ten other companies are doing, you have less chance of succeeding as the other companies have been doing the same. Even if you are offering the top quality, consumers are comfortable with the established players. Similarly, there are a lot of things you can learn from your competitors, both good and bad. You can implement the good traits to your business and maybe further improve on it. You can learn from the bad things and make sure that you avoid those pitfalls.

The internet is the best way to keep an eye on what you are up against. Keeping that in mind, here are some of the top methods to watch your competition using the internet.

Keep an Eye on Those Backlinks

If you have invested time and resources for optimizing your website for search engines, you will know that a major portion of traffic is generated by the backlinks. Backlinks are links placed on  other sites, and take the user back to your site. These links are not only meant to give the readers an easy way to navigate into your site, but are also beneficial in increasing your site’s position in the search results. The more links you have across the World Wide Web, higher will be your position in the search results.

Identify the competitors who are managing to generate more web traffic and try to look at how they are using the backlinks or specifically, on which sites they are using the backlinks. That will give you an idea on how to tweak your backlink strategy so that you gain the maximum out of it.

Keyword Monitoring

Keywords are very important in ensuring that your company tops the search engine page results,   when people search for the category of products or services you are offering .For example, if you have a hair care products company, you company’s name should be associated with anything relevant to hair care. People will just search for ‘hair care products’ online and if you ensure that your name pops up in the first two or three results, then a lot of traffic will be diverted to your site. Even if a percentage of that traffic is converted into customers, you will improve business by a huge margin. If your keywords are not doing the job, take a look at your competitors’ keywords. This is very easy. Visit their page and click on the ‘view source’ option on the browser. The keyword will be located at the top of the page. You can optimize your site using those keywords.

Keep an Eye on the Traffic of Your Competitors

If your competitor is managing to keep customers interested more than you are , it is about time you find out what exactly is keeping the customers so interested. There are tools which you can use to monitor the traffic, pages that have the highest number of hits, pages that attract customers, etc. These tools will help you in analyzing your competitors and gathering a few pointers which you can use to your advantage. You can even add a few tweaks of your own to make the strategy even more effective before implementing it in your site.

The above-mentioned methods are the best of a plethora of methods using which you can keep track of your competition. A keen vision, coupled with excellent strategy and some insight, will work wonders for you and you can definitely succeed in your business ventures.

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