Home > Our Products > How To Verify The Site You Are Shopping On Is Safe?

How To Verify The Site You Are Shopping On Is Safe?

When online shopping was introduced, not many people were convinced about the concept. But today, online shopping is as much a part of our lives as visits to the supermarket. While there are a number of perks and benefits associated with online shopping, the downside is the invasion of your privacy. Online shoppers always complain about how advertisers get hold of their email addresses even though they never entered them anywhere online. Similarly, others have complaints of varying degree of severity, the most severe being their email account or social networking accounts hacked and the privacy of sensitive information compromised.

While there are a number of tools available, both online and offline, which will help you to shop without being tracked, the effectiveness of these tools is still questionable. Here are a few tips that will help you in verifying if the site you are shopping on is safe or not.

Verify the Secure Link in the Address Bar

Whenever you visit an online shopping site, glance at the address bar. The URL of the shopping site should be preceded by ‘https’. That will signify that the site you are on is using the latest networking standards that are available today. When there is ‘https’ in the address bar, the data that will be transmitted from the site to you, and from your computer to the site, will be encrypted with the latest encryption standards. The standard of encryption will depend on the site and you can be sure that the data flowing to and from the site is safe even if someone intercepts it in the middle.

Verify the Lock Symbol near the Address Bar or at the Bottom of the Site

When you are paying your bill during online shopping, either through cards or through net banking, you will see a symbol of a padlock. This is not just a symbol; it depicts the security level of the site. It will signify that the site you are on is using the latest TLS or SSL protocol for data transfers. This will mean that the traffic will be encrypted and secured from prying eyes. Depending on the browser that you are using, the lock symbol will be next to the address bar or at the bottom of the browser. Check for this symbol on any site you visit to ensure that safety is high priority.

Verified By Reputed Third Party Companies

Usually, online shopping sites seek the verification of third part companies to let the customers know that their site is safe. You might have seen the logo which says ‘protected by Norton’ or ‘protected by Kaspersky’. Payment gateways will have third party verifiers like VISA, ‘MasterCard SecureCode’, etc. These symbols depict that the site you are on has a tie up with these reputed companies and also that they are safe. Look for these verification sites before proceeding to shop.

Two-Step Verification Procedure

When you shop online and make the payment, you will be asked to enter the relevant pass codes twice: once by the site belonging to the online merchant from which you are shopping and once from the bank site. This is known as the two-step verification procedure and is followed by many sites today. This will ensure that software which might possess a copy of your access codes cannot misappropriate your online bank account. Software can only enter the pass codes during one cycle and will become redundant during the second level of verification.

Other than the aforementioned tips, it is always better to shop on sites that have a good reputation. Ask your friends and relatives for recommendations before going ahead with your online shopping.

Categories: Our Products
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: